FairShare CSA Coalition

Marketing Booklet

Skills: photo composing, illustration, advertising, typography, layout design

Programs: Illustrator, InDesign, Photoshop

FairShare is a non-profit based in Madison, WI that connects farmers and consumers. This allows consumers access to locally-produced, organic food from small family-run farms. FairShare Coalition has many farms with different price points, benefits, and pick up locations for consumers to choose from. Consumers need a way to easily view all this information and make an informed choice on which farm to partner with. By creating a booklet, consumers can learn about crop share agreements, peruse every farm available to them, and sign up for a farm and plan that works for their lifestyle.

front cover
back cover
farm information spread
about CSAs spread
recipe spread
concept 1 (chosen)
concept 2
concept 3

sketches for chosen concept

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